Sustainability is Good for Business

Sustainability has been a fad in the travel world for a while. More and more tour operators continue the switch to green initiatives when planning their schedules.

This trend has been driven by consumers who want to see the world without contributing it’s destruction. Not only is sustainable travel good for tourists, and locals, it also makes good business sense.

Travellers are more likely to travel with a company which supports local people and the environment. They get a reputation for being the responsible tour company.

Companies like Intrepid, G Adventures and On the Go Tours ensure the places they visit contribute back into the community.

G Adventures is one company which incorporates its tours into the local community of the country they visit. I travelled with them for the first time this year on a hiking adventure in Peru.

G Adventures use. a combination of local transport, community villages and local tour operators. All these activities contribute to funds helping the community instead of for profit. They sponsor community activities such as a restaurant near Ollantaytambo and a campsite at Cucani. They employ local Andean people instead of bringing in overseas workers.

Additionally, by choosing local, green alternatives the travel experience is more authentic. You get to experience the real country and interact with the people as they go about their everyday lives.

Corporate Social Responsibility (CSR) ensures continued business and a sustainable environment for future generations to enjoy.

ThefollowingphotosshowtheGAdventuressponsoredrestaurantandhomegrownvegetablegardennearOllantaytambo.

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